Niche Control Marketing

Welcome, Mike McMillan here. Hope you’re interested in creating nonfiction digital products, (ebooks), and selling them online.

That’s what we do here. And–if you’re an affiliate marketer–we’ll have some cool stuff for you too! Basically, we talk about making money selling ebooks online. So have fun and learn some cool stuff here.
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An Idea Is All It Takes To Begin!

I’ll be you have an idea for an info product percolating in your head right now, don’t you? Most people do–but most people never take action and turn their idea into a marketable product. It’s really all about selecting a niche you are interested in and filling a need of those interested in that niche.
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Highly Recommended Product

Every once in a while a product comes along that really catches my eye. The other night I got a message from him about his newest product: The WordPress Cash Cow. Matt reveals his sole source of online earnings. That source involves his 5-6 membership sites run runs completely by using free plugins for WordPress.

I got this last night and even though I’m pretty good at such things, I was floored when I saw Matt set up a membership site in less than 10 minutes with nothing more than a domain name and a web hosting account. If you’re looking for a continuity aspect to your online arsenal I highly recommend you check this out. It’s a powerful method he has put together. See It Here.
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Selling eBooks Is The Perfect Second Income

No inventory is involved. Products are delivered instantaneously. And the best part-you get paid instantly as well. I can guarantee that once you sell the very first copy of your ebook you’ll be hooked! It is a whale of a lot of fun and it costs next to nothing to get started.

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So you want to create a book or ebook and market it. Good for you.

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So, You’ve Written An Article… Now What To Do With It?

Dr. Mani Sivasubramanian
(reprinted with permission)

We’ve seen many discussions about what to do with articles you’ve written (or had written for you) in the wake of Google’s Panda/Farmer update and the resulting drop of EzineArticles.com ranking in Google’s eyes.

A lot of good advise is scattered all through the forum, on multiple discussion threads, sometimes buried among other conversations. And it isn’t cohesive or coherently organized to help a struggling article marketer figure out what exact sequence she should follow with the work she has created. [Read the rest of this entry...]

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These Things Are Interconnected…
There are basically two approaches to getting started selling ebooks online. You can begin by developing a product of your own and marketing it, or–you can begin by selling the products of others as an affiliate.

There Are Very Few Exceptions
For the most part, you will find that the most successful people online do both of the above things: They create their own products AND they market products as an affiliate. Some start by creating an info product (an ebook) first and then move into affiliate marketing and some do it the other way around, but there are very few exceptions–most successful people [Read the rest of this entry...]

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What's your pitch?

I work with people interested in creating their own info products to sell online. Whatever stage they are in… the first question I ask is, “What’s your pitch?” In one single sentence, and in under 10 seconds, what is your pitch for your product?

It’s easy to describe your product in a full sales page online. But when you have to distill every benefit, every feature, every component that your product represents… well, that can be a stumper. But I really suggest you do this exercise.

Pretend you are at a social gathering and you are talking to someone about your ebook. Another person comes up and asks you about your product. If you had one sentence and no more than 10 seconds to spit out your spiel… what would you say?

This is a good exercise because it forces you to define the main goal of your product. You may ending up using this one sentence as the headline or sub head on your sales page. And–as you continue on developing your ebook, it will help keep you focused on what you are trying to accomplish with your product! Give it a try. It’s worth the 5 minutes it takes to do!

So, what’s your pitch?

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Sometimes when people sell online they feel as if, because their customers are far away and will never meet them in person, that they don’t have a responsibility to deliver high quality goods or services.

Pretend that every customer is your next door neighbor. Pretend you go to their cookouts and their children play with yours. Pretend you interact with them at social events and you trust and respect them as good friends.

Now pretend you just sold them your product or service. Do you feel comfortable with that. Will they appreciate the value of that product or service, or will they think you have taken advantage of them by delivering a poor product or service to them? Don’t let doing business with people far away allow you to provide anything but the best you have to them.

So at your next cookout with your neighbors look around. If the people there, your friends and neighbors, bought your product would they still respect you? Something to think about!

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So you’re a starving product developer? Want to eat like a king on limited budget? This one is just for fun, but I thought I’d post some of my favorite foods in terms of being able to make them on the cheap, but not sacrificing on taste. Here goes.

My Writer’s Block Pizza On A $5 Budget

Ya know, I just love pizza, but when I buy a twenty dollar pizza and realize there’s only a buck or two of ingredients in it, well–the getting cheap thing kicks in for me. I get an Appian Way pizza mix for a bout $1.50. There are two secrets here. First, you’ve got to juice it up a bit with extras, and second–you need to chop up the ingredients really well to let out the maximum amount of flavor.

Mix up the pizza dough. You’ll need your own Mozzeralla cheese, a small onion, a can of mushroom stems & pieces (their cheaper than the caps), maybe a red or green pepper, perhaps a few olives. I use a cheap little food chopper to get all of the ingredients chopped up pretty small. I usually add a little left over hamburger as well.

I add a little extra pizza sauce, the above ingredients, and then the cheese. Forget the 18-20 minutes it says on the box–this pizza cooks a little longer because of all of the goodies on it. You go by sense of smell and how it looks. This is better than 90% of the commercial pizzas and it won’t break your budget!

Easy Do Stew For Writers
I started making this when my kids were but wee tikes–they loved it and there’s nothing like it on a cold Michigan winter’s day. It’s so simple it should be illegal.

Just get two cans of Campbell’s vegetable beef stew and empty the contents into a casserole dish. Add just one can of water. Now cut up a largish potato (maybe two) into 3/4 inch cubes. (Pieces shaped like octahedron, icosahedron, or odecahedron will work just about as well–ha ha, just kidding–I used to be a math teacher.)

Anyway, add the potato pieces to the soup mix (add some onion if you like) and bake for one hour at 350. The last ten minutes add some grated cheddar cheese and let it melt over the surface. Take it out, scoop it up, and you’re good to go. It’s eating great on the cheap!

My Meat Fluff Is Brain Food For Creative Writers!
If you have a hard time following instructions this one shouldn’t challenge you too much. Add one pound of hamburger, one can of condensed tomato soup (no water), and one cup of instant rice to a casserole dish and mix it all together well with your hands–yup, it’s gooey, but it’s kind of fun! Bake one hour at 350 degrees F. or 623 degrees Kelvin (sorry, I used to be a chemistry teacher).

Anyway, this stuff is great. Eat is plain, or–try making a sandwich with a little mayo out of it and eating it with a fork. Oh yeah, I can taste it now. Enjoy!

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How would you like to become the next big Clickbank super-affiliate?

How would you like to sell major quantities of Clickbank products on a daily basis? There are such individuals and you probably know many of their names. In this article we will look at exactly the blueprint that can make this happen for you.

STEP 1: Develop a web presence. The easiest way to do this is with free blogging platforms such as Squidoo, Blogger, or WordPress.com blogs. Many of the biggest super-affiliates sell products in Clickbank’s Marketing & Ads category. Their main income does not come from setting up blogs like I mentioned, but that is where you need to start. Use your blogs as pre-sell pages to promote products from Clickbank’s Marketing & Ads section. Learn about SEO and try to get top organic Google listings for the products you promote.

STEP 2: Begin opting in names from your blogs. Subscribe to an auto-responder service such as aWeber or GetResponse. The cost is about $20 per month. Create an opt-in form and collect names and email addresses from visitors to your blogs. Offer visitors a free ebook or video if they subscribe to your list. Create your own bonus or buy some PLR (private label rights) materials to use. [Read the rest of this entry...]

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If you’re an affiliate marketer creating pre-sell pages to promote products, here are some things to consider. The vast majority of your competitors are using WordPress blogs to create their pages. Big surprise, huh? [Read the rest of this entry...]

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Sure, most of us sell affiliate products online. That works, I won’t claim it doesn’t. But if you are an affiliate marketer without a product of your own to sell, you aren’t completely leveraging the traffic you get to your pages.

Creating your own product helps to establish you as an authority figure in your niche. It also means  you will have affiliates driving visitors to your sales page where you can opt them in to your list. And as you know, list building is one of the very biggest factors of success in online marketing. Once you get a person on your list, you can market to them again and again by email. This is where the real profits come into play.

As your list grows, you will be able to JV with other online marketers in your list. If you promote their products, they will be more likely to promote yours.

If you are interested in developing your own book or ebook, I would suggest you check out my newly revamped Big Money Writing Little Books. I have added some huge bonuses just this past week, but they won’t be there forever. Stop by now and check it out. Get your own product out in the marketplace and working for you now!

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