Niche Control Marketing

Welcome, Mike McMillan here. Hope you’re interested in creating nonfiction digital products, (ebooks), and selling them online.

That’s what we do here. And–if you’re an affiliate marketer–we’ll have some cool stuff for you too! Basically, we talk about making money selling ebooks online. So have fun and learn some cool stuff here.

An Idea Is All It Takes To Begin!

I’ll be you have an idea for an info product percolating in your head right now, don’t you? Most people do–but most people never take action and turn their idea into a marketable product. It’s really all about selecting a niche you are interested in and filling a need of those interested in that niche.

Selling eBooks Is The Perfect Second Income

No inventory is involved. Products are delivered instantaneously. And the best part-you get paid instantly as well. I can guarantee that once you sell the very first copy of your ebook you’ll be hooked! It is a whale of a lot of fun and it costs next to nothing to get started.

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Affiliate marketing can be a good way to get started for people wanting to build an online business. The entry costs are minimal. While, unless you have a substantial mailing list, you cannot start such a business in the morning and expect to have money coming in by the afternoon in most cases. Here is a video in which I outline how to begin an affiliate marketing business of your own.

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One of the very best ways to generate traffic, make sales, and grow your list is by having affiliates promote your product for you. Essentially, they send you free traffic and you do your best to convert those visitors into buyers.

But beyond the sales we also have an opportunity to opt those visitors in to our list in the process. You may do that with an opt-in form on your sales page, or–you may use some manner of exit script to capture leads when they try to leave your page (a better option).

There are basically two techniques of getting affiliates to promote for you. You can go out into the [Read the rest of this entry…]

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Everyone tells you that the money is in the list. Furthermore they tell you that you must build a relationship with that list, gain their trust and confidence–and only then begin marketing to them with promotional emails.

I mean, that’s only common sense, right? But the thing is that often we run into things that make sense, but it turns out they just aren’t true. The only way to tell if something like this is true is to test, test, test.

In this post I’ll examine the fundamental precepts of email marketing and share some data I have collected that may go against the grain of what you have been taught.

When I started my online career I, of course, began building lists in several niches [Read the rest of this entry…]

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What Makes People Buy Online

Discovering what triggers people to buy goods and services online can be one of the most powerful revelations you will ever experience in your internet marketing career. Once an understanding of purchasing decisions has been achieved, your whole approach to marketing may need a little tweaking, or even a complete overhaul. Read below to find out what makes most people click the Add To Cart button on a regular basis.

It’s no deep, dark secret, and the reason people buy things online is pretty much the same as in the offline world. I can sum it all up in one word.

Emotion.

That’s right, the biggest factor that figures into most buying done both online and offline is emotion. You can examine your sales stats every which way, do split test after split test, and tweak your sales copy until your eyeballs fall out, but until you understand [Read the rest of this entry…]

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Avoid Spam Filters In eMail Marketing

Everyone involved in email marketing in any niche is concerned about the open rates in the emails they broadcast to their lists. The difference between an open rate of  8% and 30% can make a huge difference in your earnings.

But let’s forget about your open rates for a moment and dig a bit deeper. A significant portion of your emails may never even make it to your recipients. They may get blocked in cyberspace long before they make it to the end user’s mailbox–and that will be reflected in your open rates.

Web hosts, Internet service providers, auto-responder providers and third party spam filtering systems can all have an influence on how many of your emails actually get delivered.

And even if they get delivered, many of your emails may be going into spam folders at their final destination where they will never be read. So here are a few tips to help make sure as many of your emails as possible avoid [Read the rest of this entry…]

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So you want to create a book or ebook and market it. Good for you.

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So, You’ve Written An Article… Now What To Do With It?

Dr. Mani Sivasubramanian
(reprinted with permission)

We’ve seen many discussions about what to do with articles you’ve written (or had written for you) in the wake of Google’s Panda/Farmer update and the resulting drop of EzineArticles.com ranking in Google’s eyes.

A lot of good advise is scattered all through the forum, on multiple discussion threads, sometimes buried among other conversations. And it isn’t cohesive or coherently organized to help a struggling article marketer figure out what exact sequence she should follow with the work she has created. [Read the rest of this entry…]

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These Things Are Interconnected…
There are basically two approaches to getting started selling ebooks online. You can begin by developing a product of your own and marketing it, or–you can begin by selling the products of others as an affiliate.

There Are Very Few Exceptions
For the most part, you will find that the most successful people online do both of the above things: They create their own products AND they market products as an affiliate. Some start by creating an info product (an ebook) first and then move into affiliate marketing and some do it the other way around, but there are very few exceptions–most successful people [Read the rest of this entry…]

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What's your pitch?

I work with people interested in creating their own info products to sell online. Whatever stage they are in… the first question I ask is, “What’s your pitch?” In one single sentence, and in under 10 seconds, what is your pitch for your product?

It’s easy to describe your product in a full sales page online. But when you have to distill every benefit, every feature, every component that your product represents… well, that can be a stumper. But I really suggest you do this exercise.

Pretend you are at a social gathering and you are talking to someone about your ebook. Another person comes up and asks you about your product. If you had one sentence and no more than 10 seconds to spit out your spiel… what would you say?

This is a good exercise because it forces you to define the main goal of your product. You may ending up using this one sentence as the headline or sub head on your sales page. And–as you continue on developing your ebook, it will help keep you focused on what you are trying to accomplish with your product! Give it a try. It’s worth the 5 minutes it takes to do!

So, what’s your pitch?

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