Affiliate Marketing: Creating A Traffic Funnel
It’s all about funneling traffic isn’t it?
You put up a pre-sell page, encourage visitors to your page to click on your affiliate link–and hopefully generate a sale and earn a commission. The problem is that most visitors will not click on your affiliate link, and of those that do only 1-3% will actually buy the product at the vendor’s site and generate a commission for you.
There are a number of alternative funnels you can use to make this process more profitable. Those who do click on your affiliate link must be handled with kid gloves. They have expressed an immediate interest in the product you are promoting, so sending them directly to a squeeze page may turn them off and they are lost forever.
One possible solution is to include your what looks like your affiliate link in your pre-sell page, but when visitors click on it, direct them to a page offering them a terrific report that ties in nicely with the product you are trying to sell them. Offer them the free report if they opt-in to your list. Also include a link at the bottom of the page saying, “No thanks, I just want to learn more at the vendor’s sales page.”
If they do opt-in, have your “thank you” page include a link to the free report, and–have an affiliate link to the vendor’s sales page as well. Also have a link in your report to the vendor’s sales page. Doing this gets their name on your list–you can now market to them again and again. Sales leads are to valuable to send directly to a squeeze page–you lose too many of them along the way.
Creating a powerful sales funnel is one of the biggest keys to success in affiliate marketing!