What's your pitch?

I work with people interested in creating their own info products to sell online. Whatever stage they are in… the first question I ask is, “What’s your pitch?” In one single sentence, and in under 10 seconds, what is your pitch for your product?

It’s easy to describe your product in a full sales page online. But when you have to distill every benefit, every feature, every component that your product represents… well, that can be a stumper. But I really suggest you do this exercise.

Pretend you are at a social gathering and you are talking to someone about your ebook. Another person comes up and asks you about your product. If you had one sentence and no more than 10 seconds to spit out your spiel… what would you say?

This is a good exercise because it forces you to define the main goal of your product. You may ending up using this one sentence as the headline or sub head on your sales page. And–as you continue on developing your ebook, it will help keep you focused on what you are trying to accomplish with your product! Give it a try. It’s worth the 5 minutes it takes to do!

So, what’s your pitch?