If you’re an affiliate marketer creating pre-sell pages to promote products, here are some things to consider. The vast majority of your competitors are using WordPress blogs to create their pages. Big surprise, huh?

One thing I highly recommend (and this may seem obvious) is to make sure that your name is prominently displayed on the page as the creator. You would be surprised how many pre-sell pages that rank on the first couple pages of Google, especially in the IM niche, are zombie pages–no one’s name appears on the page. Personally, I would never consider buying a product through a page put up by an anonymous marketer.

Another thing that does more harm than good has to do with AdSense ads on pre-sell pages. Look, if your goal is to create an AdSense empire, of course you want some good content and, of course, your AdSense ads. However, if your main goal is to make money by affiliate sales–get those freakin’ AdSense ads off your pages. You’re creating leakers and making pennies per click in AdSense revenue, and losing tens or hundreds of dollars in affiliate commissions.

A good pre-sell page doesn’t look like a sales page, it should look more like a letter to a friend. Too many banner ads, AdSense ads, and things like that can over-commercialize the page and distract from your main message. The sole goal of a great pre-sell page is to get visitors to click on the affiliate links. Anything that distracts visitors from doing that should not be on the page.