Both radio and television stations love to have their hosts do interviews with authors on timely topics. For one thing, it’s free entertainment. Radio stations have to pay to play songs, but doing interviews costs them nothing. And of course authors love to be interviewed because they can promote their books. What many people fail to realize is the ebooks can be promoted using interviews just as print and ink books are.

There are basically 3-4 effective ways to get booked to do media interviews. These techniques always work and I can almost guarantee that if you follow my instructions you will get booked for some interviews.

A friend of mind out in Santa Barbara, Alex Carroll, has sold well over 100,000 copies of his book about beating traffic tickets–all by doing call-in author interviews on radio stations. That’s almost 1.5 million dollars in sales.

What kind of ebooks can be sold by doing author interviews. Well, an ebook dealing with how to use AdWords to sell products on line probably won’t do it. This topic is too specific. More general topics are better. eBooks related to gardening, relationships, dating, general money-making themes, etc. are good.

The difference between success and failure in this business depends on three factors: How well you come across on radio, how much fun and entertainment value you provide to listeners, and how much you know about contacting radio stations to line up interviews.

Please note: This is not a minor thing. Many, many authors have accumulated incredible sums of money promoting their books doing media interviews. It works and it can work wickedly well for those in the know.

I have used this technique to sell thousands of books and be interviewed on over 100 radio and television stations. I even did a short 4 minute interview on ABC’s World News with Alison Stewart in Manhattan

A short interview like this can sell tons of books or ebooks. Give it a try–it’s fun and a great way to drive some traffic to your site. For more info on how to sell books or ebooks through interviews, cheick out my Big Money Writing Little Books program.