I graduated from Michigan State University back in the 1970’s; Yes–I am that old! Ouch. I majored in Chemistry and Mathematics. Now, I have read in a number of places that Freshman Chemistry has the highest “flunk out” rate of any course in Division I colleges. But ya know that the funny thing is–I learned 90% of the math and chemistry BEFORE I EVER WENT TO COLLEGE!

I loved those classes, well–the classes were pretty boring because most of the instructors were pretty boring, but I loved the subjects. And at the end of my freshman year, one of my chemistry teachers said, “Hey Mike, you are going to the awards assembly Saturday aren’t you? You might get a little something.” I acquiesced and accepted his invitation even though I detest such things.

It turned out that thousands of students, parents, and relatives were in attendance. Indeed, my mother, father and grandmother came with me. Anyway, about 2/3rds of the way through the ceremony the head of the science department got up and displayed a plaque, a copy of the Handbook of Chemistry & Physics, and a certificate. Then, he read the name of the recipient of the Freshman Chemistry Award and coughed out my name! I wasn’t really surprised, but I was honored.

And the amazing thing was that I knew all of the chemistry stuff back in 10th grade. It’s amazing what a couple trips to your public library a month during your high school years can do for one.

But the amazing thing is that chemistry, at least Freshman Chemistry is really just a matter of utilizing simple ratios and proportions. Throw in a cursory understanding of the mole concept and the theory of equations–and you’ve pretty much got it. Break the complex down into the simple and the simple stuff is just not that hard to master.

Now, in the title you see the word calculus. The word “calculus” is Latin for a small pebble or stone. That’s because calculus enables one to break the complex down into smaller units which can be more easily understood, and once understood and manipulated, put back together into the more complex starting unit. Both integral and differential calculus allow one to break the complex (whether lines, areas, volumes, forces, etc.) into the simple so they can better be understood and manipulated.

Internet marketing is a lot like calculus. At first it may seem like an impossible thing to do successfully. But when you break it down into its simplest components, it’s really quite a simple thing. You create or find a product; You create sales materials to promote the product; You drive traffic to your site; You build a list of people interested in such products (and work that list vigorously); You incorporate a way to process orders and deliver your product to buyers.

In a nutshell, that’s all there is to it. And none of these component processes are difficult to master. So why do 95% of people who get involved in ebook selling or affiliate marketing never make a dime in profit?

For ebook publishers it’s not what you might think. It’s not that they fail to develop a good ebook–there are tons of crummy ebooks out there that have generated over 100,000k for their authors. It’s mainly that they fail to bring in big  joint venture partners and they fail to develop sales pages that actually convert visitors into buyers.

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If you’ve got an ebook you are trying to promote, take a deep breath, learn how to get the big JV partners to help you promote it–and tweak your sales pages to convert. These materials will help you do that.

Stay focused, stay motivated, and success will be yours!