Niche Control Marketing

Market ebooks through total niche domination… with Mike McMillan

Don’t Get Disconnected From Customers…

Sometimes when people sell online they feel as if, because their customers are far away and will never meet them in person, that they don’t have a responsibility to deliver high quality goods or services.

Pretend that every customer is your next door neighbor. Pretend you go to their cookouts and their children play with yours. Pretend you interact with them at social events and you trust and respect them as good friends.

Now pretend you just sold them your product or service. Do you feel comfortable with that. Will they appreciate the value of that product or service, or will they think you have taken advantage of them by delivering a poor product or service to them? Don’t let doing business with people far away allow you to provide anything but the best you have to them.

So at your next cookout with your neighbors look around. If the people there, your friends and neighbors, bought your product would they still respect you? Something to think about!

Recipies For Starving eBook Authors

So you’re a starving product developer? Want to eat like a king on limited budget? This one is just for fun, but I thought I’d post some of my favorite foods in terms of being able to make them on the cheap, but not sacrificing on taste. Here goes.

My Writer’s Block Pizza On A $5 Budget

pizza-before2

pizza-final2Ya know, I just love pizza, but when I buy a twenty dollar pizza and realize there’s only a buck or two of ingredients in it, well–the getting cheap thing kicks in for me. I get an Appian Way pizza mix for a bout $1.50. There are two secrets here. First, you’ve got to juice it up a bit with extras, and second–you need to chop up the ingredients really well to let out the maximum amount of flavor.

Mix up the pizza dough. You’ll need your own Mozzeralla cheese, a small onion, a can of mushroom stems & pieces (their cheaper than the caps), maybe a red or green pepper, perhaps a few olives. I use a cheap little food chopper to get all of the ingredients chopped up pretty small. I usually add a little left over hamburger as well.

I add a little extra pizza sauce, the above ingredients, and then the cheese. Forget the 18-20 minutes it says on the box–this pizza cooks a little longer because of all of the goodies on it. You go by sense of smell and how it looks. This is better than 90% of the commercial pizzas and it won’t break your budget!

Easy Do Stew For Writers
I started making this when my kids were but wee tikes–they loved it and there’s nothing like it on a cold Michigan winter’s day. It’s so simple it should be illegal.

Just get two cans of Campbell’s vegetable beef stew and empty the contents into a casserole dish. Add just one can of water. Now cut up a largish potato (maybe two) into 3/4 inch cubes. (Pieces shaped like octahedron, icosahedron, or odecahedron will work just about as well–ha ha, just kidding–I used to be a math teacher.)

Anyway, add the potato pieces to the soup mix (add some onion if you like) and bake for one hour at 350. The last ten minutes add some grated cheddar cheese and let it melt over the surface. Take it out, scoop it up, and you’re good to go. It’s eating great on the cheap!

My Meat Fluff Is Brain Food For Creative Writers!
If you have a hard time following instructions this one shouldn’t challenge you too much. Add one pound of hamburger, one can of condensed tomato soup (no water), and one cup of instant rice to a casserole dish and mix it all together well with your hands–yup, it’s gooey, but it’s kind of fun! Bake one hour at 350 degrees F. or 623 degrees Kelvin (sorry, I used to be a chemistry teacher).

Anyway, this stuff is great. Eat is plain, or–try making a sandwich with a little mayo out of it and eating it with a fork. Oh yeah, I can taste it now. Enjoy!

7 Steps To Becoming A Clickbank Super-Affiliate

How would you like to become the next big Clickbank super-affiliate?

How would you like to sell major quantities of Clickbank products on a daily basis? There are such individuals and you probably know many of their names. In this article we will look at exactly the blueprint that can make this happen for you.

STEP 1: Develop a web presence. The easiest way to do this is with free blogging platforms such as Squidoo, Blogger, or WordPress.com blogs. Many of the biggest super-affiliates sell products in Clickbank’s Marketing & Ads category. Their main income does not come from setting up blogs like I mentioned, but that is where you need to start. Use your blogs as pre-sell pages to promote products from Clickbank’s Marketing & Ads section. Learn about SEO and try to get top organic Google listings for the products you promote.

STEP 2: Begin opting in names from your blogs. Subscribe to an auto-responder service such as aWeber or GetResponse. The cost is about $20 per month. Create an opt-in form and collect names and email addresses from visitors to your blogs. Offer visitors a free ebook or video if they subscribe to your list. Create your own bonus or buy some PLR (private label rights) materials to use. [Read the rest of this entry…]

A Couple Tips On Pre-Sell Pages

If you’re an affiliate marketer creating pre-sell pages to promote products, here are some things to consider. The vast majority of your competitors are using WordPress blogs to create their pages. Big surprise, huh? [Read the rest of this entry…]

Why Creating Your Own Product Is So Important

Sure, most of us sell affiliate products online. That works, I won’t claim it doesn’t. But if you are an affiliate marketer without a product of your own to sell, you aren’t completely leveraging the traffic you get to your pages.

Creating your own product helps to establish you as an authority figure in your niche. It also means  you will have affiliates driving visitors to your sales page where you can opt them in to your list. And as you know, list building is one of the very biggest factors of success in online marketing. Once you get a person on your list, you can market to them again and again by email. This is where the real profits come into play.

As your list grows, you will be able to JV with other online marketers in your list. If you promote their products, they will be more likely to promote yours.

If you are interested in developing your own book or ebook, I would suggest you check out my newly revamped Big Money Writing Little Books. I have added some huge bonuses just this past week, but they won’t be there forever. Stop by now and check it out. Get your own product out in the marketplace and working for you now!

Get real with the email!

All of the gurus will tell you that, yeah, the money is in the list. But the real money lies in building strong relationships with your subscribers before you try to get them to buy from you. And yes, that sounds good, but the the big guys are not very good at following their own advice. Here are the subject lines from the first dozen or so emails I received this morning…

Mike, 2 simple ways to make serious money online..
this is a big $*&!ing deal…
I got cool FRE.E stuff for you… (from Andrew Fox)
Mike, You NEED To Look At This!
Ex-Oil Rig Worker Drives A BENTLEY?
Mike, the Short Cut
Mike, here’s your first $100 per day
marketing BLACK OUT sale
exciting test results (new video on blog) (From Frank Kern)
“SUPER mike” vs. the Gargantuan Grape
Do you have this problem?
Mike, Niche Dominion is Live Right Now, Check…
Are you broke? Do this…

All but two of the emails were filled with nothing but junk text filled with affiliate links. Two of them, one from Andrew Fox and one from Frank Kern, actually had some great content. Guess whose emails get opened next time around?

My point is that if you expect your list subscribers to respect you, you must first earn that respect by providing them with something of genuine value. Do that and they will end up being much more receptive to your offers!

An Internet Marketing Guru?–Get Real! I’m A Dufuss!

I’m no guru–trust me! I have sold a whale of a lot of print-and-ink books as well as ebooks online, but I’ve had some dufuss days as well. It’s therapeutic to look back and laugh at some of the things we’ve done in the past. Here are some of my faves.

Back in the early 1980’s I had just started teaching. We didn’t have any money and my wife Carolyn was working at Sears. We had only one automobile: an old rusted out Volkswagen hatchback. Some days I would drive and drop Carolyn off at work and some days she would do the same for me. On some days, one or the other or us would take the city bus to and from to work.

One Friday after school I walked two blocks down to the bus stop and rode home. Carolyn was already home and working on dinner. We ate, watched some TV, and went to bed. In the morning my wife got ready to drive to work and then asked me, “Hey Mike, where’s the car?”

“What?” I replied. “Where’s the car?” she said.

Oh sh*t, without thinking, I took the bus home form work yesterday–but I drove our car to work! It sat in the faculty parking lot overnight and now we’ve got no car! Yikes. It wasn’t very funny at the time, but later we got a good laugh out of it.

Then there was the time I was working in a Talented & Gifted program with some high school kids one summer. I had a group of for kids who all had red shirts saying Talented & Gifted on the backs. My shirt said “Talented & Gifted Instructor” on the back.

One afternoon I took them all to a little family grocery story to get some treats for the program-end party later that afternoon. Unfortunately, when we got out of my Jeep and entered the store–I locked my keys inside my vehicle. I had to borrow a coat hanger from the store owner and work on jimmying the lock open.

As I was working on the lock, with my students standing nearby–a guy came out of the store and stood looking at me. I glanced over at him and he said, “So you guys are all talented and gifted?” He chuckled and walked off.

Ya know, when you’re wearing a shirt that says “Talented & Gifted” and you’re standing there after locking your keys in the car–well, there is quite a bit of humor there. It would have made a great photo–good thing that guy didn’t have a camera.

It’s good to laugh at our silly selves once in a while–we get a lot too serious about life.

–Mike McMillan

Affiliate Marketing: Creating A Traffic Funnel

It’s all about funneling traffic isn’t it?

You put up a pre-sell page, encourage visitors to your page to click on your affiliate link–and hopefully generate a sale and earn a commission. The problem is that most visitors will not click on your affiliate link, and of those that do only 1-3% will actually buy the product at the vendor’s site and generate a commission for you.

There are a number of alternative funnels you can use to make this process more profitable. Those who do click on your affiliate link must be handled with kid gloves. They have expressed an immediate interest in the product you are promoting, so sending them directly to a squeeze page may turn them off and they are lost forever.

One possible solution is to include your what looks like your affiliate link in your pre-sell page, but when visitors click on it, direct them to a page offering them a terrific report that ties in nicely with the product you are trying to sell them. Offer them the free report if they opt-in to your list. Also include a link at the bottom of the page saying, “No thanks, I just want to learn more at the vendor’s sales page.”

If they do opt-in, have your “thank you” page include a link to the free report, and–have an affiliate link to the vendor’s sales page as well. Also have a link in your report to the vendor’s sales page. Doing this gets their name on your list–you can now market to them again and again. Sales leads are to valuable to send directly to a squeeze page–you lose too many of them along the way.

Creating a powerful sales funnel is one of the biggest keys to success in affiliate marketing!

You Tube Traffic Tip

Here’s a little tip you’ve no doubt seen adaptations of, but this method works well in getting views to YouTube videos you post. It centers around finding videos in your niche with high view counts and then posting video responses to them. The key is in finding videos with high view counts in your niche.

Suppose you had a product you were promoting related to helping people get top Google rankings. You could then do a search as follows on Google:

site:youtube.com intitle:”top google” views 1000…5000

What this search will do is return videos with between 1,000 and 5,000 views on YouTube that are related to the term “top google”. (Leave the commas out of your search term for the view counts).

Now, right below the Google search box, once your results are returned–click on the “show options” link. Then click on the link that says “Latest”. This will rank the results by date with the most recent showing first.

The reason I rank them by date is because I want to find videos with lots of views in the past month or so. If you don’t do this you may find videos with lots views a year or so ago, but there may not have been any recent searches.

Once I find a good video getting tons of recent views, I would then post a video response to the video and leech some traffic from the page. Your video response will show at the top of the comments section (above the text comments).

Since there are often very few, if any, video responses to even very popular videos–you can get your video listed and some of the visitors will click on your vid. Make sure to use a graphic or annotation to give your URL to the viewers.

One final comment. Include valuable content in your response to your viewers. If your video is total crud and the only purpose is to drain off visitors from the original video, well–that’s rude and in poor taste. Furthermore, the creator of the original video will likely delete your video reply. I would!

Hope that’s useful. –Mike

Effective Writing Tips

So you want to create a book or ebook and market it. Good for you. Writing ebooks it isn’t a difficult thing to do, but getting to the place in your mind where you can actually do this is another matter entirely. What we are going to do here is to create what I call the Friday Afternoon Syndrome. That will be your home base, a place not so much of time and space, but one of mind–a secret place all your own.

I was an inner-city high school teacher for 14 years. I loved teaching, but the bureaucratic crud one has to endure can wear you down. By the end of the day, the one overwhelming thought was–oh my gosh, there’s going to be another day tomorrow just like this one. That was depressing.

But I recall the feeling of Friday afternoons. The drive home from school thinking to myself, thank God, I’ve got two days off from all of that insanity. That feeling, and it’s hard to explain, but that feeling of relief, of feeling of being set free for a few days was invigorating.

I did my best thinking on Friday afternoons and evenings. I would often sit down with a notepad and start writing down ideas–ideas for writing new books. It was like I was in some manner of a psychogenic fugue state where I was many people at once and they were all sending me great ideas unfettered by the distractions of the classroom.

I took those ideas for writing ebooks and ran with them. I remember the utter excitement of developing ideas for new books. And I worked fast. I wrote 100 page booklets in a weekend and they ended up selling better than I could ever imagine.

So how does one get into the “zone” for writing ebooks? How can we jettison the distractions of everyday life to achieve that Zen feeling of being one with the writing project we are working on?

You need a place, a special place all of your own. Try to keep it separated from the rest of your house as much as possible. Use your basement, your garage, your workshop, heck–use your washing machine as your desk if you have to, but create a special place. I wrote many of my best books working from an unfinished loft over my garage.

I filled the area with artwork, plants, my favorite books, a mini-refrigerator and a coffee maker. My area was filled with stuff that was important to me. There was no phone, no television, no radio, no music–I didn’t want anything to distract me from my mission.

Remember when I talked about “Friday afternoons” above?–how much I enjoyed Fridays when I was teaching? Well, when I was in my special room, it was like every day could be a Friday afternoon. When I got into my zone, into my groove, I could get more writing done in one hour than I could in a week of working around the clutter of everyday living.

So get a zone, make it your special place and fill it with things you love. Create your own little world where you can forget about everything else and I think you’ll find it will create an environment for more efficient writing.