Sometimes when people sell online they feel as if, because their customers are far away and will never meet them in person, that they don’t have a responsibility to deliver high quality goods or services.

Pretend that every customer is your next door neighbor. Pretend you go to their cookouts and their children play with yours. Pretend you interact with them at social events and you trust and respect them as good friends.

Now pretend you just sold them your product or service. Do you feel comfortable with that. Will they appreciate the value of that product or service, or will they think you have taken advantage of them by delivering a poor product or service to them? Don’t let doing business with people far away allow you to provide anything but the best you have to them.

So at your next cookout with your neighbors look around. If the people there, your friends and neighbors, bought your product would they still respect you? Something to think about!